top of page

Andrea Par 

Puro Hype Brand Strategy

Puro Hype is a management talent agency,  that focuses on high-energy, modern aesthetics, working with brands and influencers to create impactful campaigns and experiential marketing that resonate with contemporary audiences

Services

Digital Strategy / UX

Client

Puro Hype

Year

2024

shutterstock_389996344.jpg
Bilboard-Mockup.jpg

Objective:

Align the Purohype House website with its brand identity by enhancing user experience, clarifying content, and optimizing digital performance to boost audience engagement and conversions. Creating a basic website, while visually engaging and modern, working on strategic UX enhancements to better guide and engage users.

gabriel-dias-pimenta-4GA8bgF9f1M-unsplash.jpg

Proposed Digital Strategy:

  1. Define Clear User Personas: Develop detailed personas to understand the target audience's needs, motivations, and pain points. This will guide content and design decisions.

  2. Create a Narrative Flow: Establish a clear, compelling narrative that reflects the brand's ethos and guides users from entry to engagement. Use storytelling techniques to connect with users emotionally.

  3. Optimize Content for Engagement: Redesign content structure to highlight key messages and services. Use visual hierarchy to direct attention to the most important elements, like featured projects, brand story, or service offerings.

  4. Implement Strong CTAs: Introduce clear and strategically placed CTAs throughout the website to encourage user interaction and lead generation.

  5. Improve SEO and Accessibility: Enhance on-page SEO elements and ensure the website meets accessibility standards, making it more inclusive and discoverable.

gabriel-dias-pimenta-4GA8bgF9f1M-unsplash.jpg

Expected Outcomes

  • Increased User Engagement: Clearer pathways and interactive content will encourage visitors to explore more pages and spend more time on the site.

  • Higher Conversion Rates: Effective CTAs and a compelling narrative flow will drive desired actions, such as inquiries or bookings.

  • Enhanced Brand Perception: A refined UX will present Purohype House as a sophisticated, user-focused brand, building trust and credibility.

Graphic_L_V2-04.png
sticker mockup.png
bottom of page