Andrea Par
Puro Hype Brand Strategy
Puro Hype is a management talent agency, that focuses on high-energy, modern aesthetics, working with brands and influencers to create impactful campaigns and experiential marketing that resonate with contemporary audiences
Services
Digital Strategy / UX
Client
Puro Hype
Year
2024
Objective:
Align the Purohype House website with its brand identity by enhancing user experience, clarifying content, and optimizing digital performance to boost audience engagement and conversions. Creating a basic website, while visually engaging and modern, working on strategic UX enhancements to better guide and engage users.
Proposed Digital Strategy:
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Define Clear User Personas: Develop detailed personas to understand the target audience's needs, motivations, and pain points. This will guide content and design decisions.
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Create a Narrative Flow: Establish a clear, compelling narrative that reflects the brand's ethos and guides users from entry to engagement. Use storytelling techniques to connect with users emotionally.
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Optimize Content for Engagement: Redesign content structure to highlight key messages and services. Use visual hierarchy to direct attention to the most important elements, like featured projects, brand story, or service offerings.
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Implement Strong CTAs: Introduce clear and strategically placed CTAs throughout the website to encourage user interaction and lead generation.
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Improve SEO and Accessibility: Enhance on-page SEO elements and ensure the website meets accessibility standards, making it more inclusive and discoverable.
Expected Outcomes
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Increased User Engagement: Clearer pathways and interactive content will encourage visitors to explore more pages and spend more time on the site.
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Higher Conversion Rates: Effective CTAs and a compelling narrative flow will drive desired actions, such as inquiries or bookings.
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Enhanced Brand Perception: A refined UX will present Purohype House as a sophisticated, user-focused brand, building trust and credibility.